The thrill I get when I blend my love for creative communication with the endless possibilities of social media is unmatched. It's amazing to breathe life into brands through full-funnel strategy, genuine connections, and creating content that truly clicks with a target audience. Seeing this combination in action never fails to excite me.

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I <3 bringing brands to life on social :)

Blog Content

Which pic do you pick to get people to click?

An optimized thumbnail can save you dollars on overall cost per result. Yes, real dollars…

The 5 M's of a "True SMM": An underdog story.

Diving into algorithms and analytics? Here are 5 key elements to dominate social…

Yes Theory: The art of viral storytelling.

When you hear the phrase “Seek Discomfort,” what comes to mind? 🤔

A whole new meaning to loyal customers.

One confectionary queen goes all in on her favorite candy amid a financial crisis…

Adapting from shop ‘til you drop to tap to buy in.

How is social commerce reshaping consumer shopping? Here’s the 411…

The easiest tracking tool anyone can use!

If UTM codes or pixels scare you, you're going to want to stick around for this one…

Community compassion: a real blanket statement

Social media may be digital, but the impact can be truly heartwarming— and this was.

Pokémon vendor catches millions of views with joy.

Coop’s Collection went from collector to vendor to inspiring a whole new gen…

How my shoes made my next career move.

Professionalism is key in the workplace, but feeling comfortable is too…